Digital Personal Data Protection (DPDP) Act
Privacy Policy
Effective Date: July 1, 2026
1. Introduction
We value your privacy and are committed to protecting your personal data. This Privacy Policy outlines how Oji Ramen ("we", "us", "our") processes your personal data as a "Data Fiduciary" when you use our Loyalty Application ("App"), in accordance with the Digital Personal Data Protection (DPDP) Act and other applicable regulations.
2. Data We Collect (Specified Purposes)
To provide you with rewards, track your store visits, and manage your membership, we collect the following digital personal data after obtaining your explicit, unambiguous, and unconditional consent:
- Identity Information: Full Name, Age / Date of Birth (DoB) – collected to verify eligibility and provide age-appropriate rewards or birthday offers.
- Contact Details: Email Address, Phone Number – collected to secure your account, send transaction/visit updates, and distribute earned discount vouchers.
- App Usage & Store Interaction Data: Timestamp of taps, physical store location metadata at the moment of the physical tap, cumulative visit counts, and history of redeemed rewards.
3. Legal Basis for Processing
Under the DPDP framework, your personal data is processed strictly based on Consent. By downloading the App and opting into the loyalty program, you provide an explicit itemized notice acknowledgement. You have the right to withdraw this consent at any absolute time via the app settings or by contacting our Data Protection Officer.
4. How We Use Your Personal Data
Your data is processed strictly for the following purposes:
- Validating your identity when you physically tap your app at our store counter.
- Incrementing your cumulative visit counter dynamically to upgrade your loyalty tier.
- Issuing conditional discount codes, tier perks, and personalized culinary notifications.
- Preventing loyalty system fraud, account duplication, or unauthorized perk redemptions.
5. Retention of Personal Data
We retain your personal data only as long as your loyalty account remains active. Under DPDP compliance, if you do not use the application or visit our store for a continuous period of 24 months, or if you choose to delete your account, your data will be permanently erased or anonymized within 30 days, unless statutory preservation is mandated by law.
6. Data Principal Rights (Your Rights under DPDP)
As the "Data Principal" under the DPDP Act, you possess explicit rights which you can exercise through our app dashboard or via written email request:
| Right | Description |
|---|---|
| Right to Access & Summary | You can request a summary of your personal data being processed and a history of all rewards shared. |
| Right to Correction & Erasure | You can correct inaccurate details (e.g., misspelled name) or request absolute deletion of your profile. |
| Right to Withdraw Consent | You can revoke permission to process your phone or email anytime, which automatically pauses loyalty benefits. |
| Right to Grievance Redressal | You can file a formal complaint with our Data Protection Officer regarding any processing concerns. |
7. Data Protection Officer (DPO) Contact Details
For any queries, corrections, or exercise of your DPDP rights, please reach out to our designated Grievance Officer / Data Protection Officer:
- Designation: Data Protection & Grievance Redressal Officer
- Email: support@pryzma.in
- Mailing Address: 6/9, MV Enclave, 3rd cross street, CIT Colony, Mylapore, Chennai, Tamil Nadu, 600004
- Turnaround Time: All statutory DPDP complaints will be acknowledged within 48 hours and resolved within 7 business days.
The email and mailing address above are placeholders carried over from the source document — replace them with Oji Ramen's real contact details before publishing.